Zeffer & Gilmours Partnership
Gilmours is proud to be Zeffer's new distributor - Expands Distribution Through Gilmours in New Trade Partnership
Zeffer’s award-winning cider and RTD range to be available via Gilmours from July 1st.
Zeffer, the Hawke’s Bay-based beverage company known for crafting premium ciders and innovative ready-to-drink (RTD) beverages, is excited to announce a new distribution partnership with Gilmours – one of New Zealand’s leading food and beverage wholesalers.
From July 1st, Gilmours members will be able to purchase Zeffer’s products online, by phone, or through their local Gilmours Cash ‘n Carry stores, making it easier than ever for hospitality and foodservice operators to access Zeffer’s popular, Hawke’s Bay beverages.
The Gilmours partnership will complement the new distribution agreement with Cassels, giving Zeffer broader reach across multiple trade channels and making it easier for customers to access the range wherever and however they choose to order.
“We want to make it as easy as possible for retailers and hospitality operators to access our full range of beverages,” says Zeffer CEO Colin Barriff. “Partnering with Gilmours allows us to do just that — giving their members a simple and convenient way to order Zeffer beverages.”
With Zeffer’s portfolio – including its signature ciders, Alcoholic Ginger Beer, Hazy Alcoholic Lemonades and 0% range – now part of the Gilmours catalogue, the move creates an exciting opportunity for buyers looking for distinctive, high-quality local beverages.
Start ordering from 1st July
MORE ABOUT ZEFFER
Based in Hawke’s Bay, the sunny fruit bowl of New Zealand, Zeffer crafts award-winning beverages made from real fruit and only the best all natural ingredients. Its story began in 2009 with cider crafted from freshly crushed Hawke’s Bay apples that was being sold at local Farmers’ Markets. The Zeffer range has grown since those early days and not only produces a range of ciders but a whole range of beverages including a zingy Alcoholic Ginger Beer, Hazy Alcoholic Lemonades and a 0% range. Zeffer is now poured across New Zealand and round the globe.